Reputation Managment Is No Longer An Option For Local Businesses Google, Yahoo, and Bing have all changed their search results strategy for Local Businesses. In the past, the top ranking websites would show up at the top of the search engines. Today, Google Places, Yahoo Places, and Bing Places show up at the top of the search engines. The Problem For Local Businesses: The problem facing local businesses is that search engines promote review sites  in hopes of protecting the public and prominently display comments from Review Sites in their local “Places Page.”  In some cases, there can be damaging reviews about your local business. There are some markets where posting negative review have become particularly problematic, such as in the case of hotels and restaurants. You can’t run one of these establishments without running into the occasional customer who is demanding, fickle, and impossible to please. The problem is that the review sites have given these people a large megaphone to have their opinions broadcast. It is very easy for an unhappy customer, an ex-employee, and even your competitors to post a negative review about your business. What further complicates a comment on a Review Site is that it is completely anonymous. It doesn’t matter if the review is downright malicious and specifically designed to harm your businesses reputation. There are no repercussions for the individual who makes a scathing review. Therefore, legal action is mostly ineffective, and it’s very costly to try to get one of these negative reviews deleted. Your ability to acquire new customers is being affected by these reviews: Studies show that 64% of all online customers look at reviews and use them in their decision process to visit or purchase from a local establishment. They are less likely to buy if they see very few reviews and one or two of them are negative. This is particularly problematic when the three major search engines display reviews about your business prominently in their “Places Page,” which is nothing more than scrapping the review sites for comments about your business, good or bad. A negative review can mean lost opportunities and you may never know how many people haven’t visited your establishment or engaged your services because of a negative review. This problem is getting worse with the advent of mobile apps that accumulate information about an establishment from review sites as part of their service. You can no longer afford to ignore online negative reviews: This is a problem that local businesses can no longer ignore. Ignoring your online reputation, either consciously or unconsciously, will have a negative impact on your ability to bring new customers into your establishment. Allowing someone else to control the message about your business to shape the opinions of your target audience without your input is beyond dangerous, it’s reckless. For example, if you analyze the top three mobile phone carriers, you will find that they don’t differ very much on what they offer or their pricing. Yet people have significantly different views about them based mostly on negative feedback. Don’t let other people tarnish your reputation. You need to hire a reputation management company to combat this problem. The only affordable and effective solution: It is a fact that the only effective solution to solve this problem is to establish a customer satisfaction program where you flood the internet with so many positive reviews that the negative reviews are neutralized. We are reputation management experts.  We have developed an off-line system to induce your current customers to give you favorable reviews. We then have a proprietary system that we use to get these reviews posted online, to neutralize any negative reviews that are on the review sites. See our Reputation Management package for more information about our services. Reputation Management Package If you would like to learn more about our reputation management service, please call us today and talk to one of our highly qualified project managers about how we can preserve your good name. 1.336.824.7012 Attract Retain Measure Keep new customers & build your reputation. Keep in touch & build relationships Measure, manage & make more money Contact us today For A Free Consultation Home >> Hours: 8:00 AM - 5:00 PM EST