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Have you claimed and optimized your Google Places listing?
Your Google Place listing should be one of the cornerstones of your online presence. The reason that it has
become so important to your business is that Google Places is the way local customers, your customers, find
what they are looking for online.
Google now uses your internet connection to
determine where you are located and display local
search results based on this information. Their research
has found that when people search for local products
and services, location is extremely important to them.
Therefore, Google returns a listing of businesses
(Google Places) which match with the “keyword” used to
find the business and the location of the person
conducting the search.
For example, type in the keyword “pizza” into the search
bar and you will get a listing of pizza places in the area
you reside as illustrated by the picture shown to the
right.
Google shows the top 7 Google Places listing at the top of the search results. This has resulted in the top
organic listings being pushed below the fold and out of site. If you want to be found, and get the majority of
the clicks, it is critical that you be in the top 7 Google Places listings.
There are a number of criteria that Google uses to determine if your business will show up in the top listings.
Here are the most important considerations:
Keyword Matching – it is important the your listing match as closely as possible to the keywords used
by consumers to find your business. If someone types in “lawyer”, it’s important that you associate your
listing with the word “lawyer” instead of “attorney.”
Location – location is king in your Google Places listing. You want to make sure that your business
service area matches that of the person conducting the search. (There is a right way and a wrong way to
set up your Google Places listing’s service area.)
Trust – trust is huge when getting your listings into the top seven. The more Google deems your
business to be trustworthy, the more they will reward you with higher rankings. It’s important that you
focus on building trust with Google and nurturing it over time.
Reviews – this is one way you can build trust with Google. A word of caution: don’t try to scam Google
with fake reviews, they will penalize you for them if they find out.
Citations – the more citations you have from respected websites, the higher you will rank with Google.
We will be happy to provide you with a FREE EVALUATION of your Google Places listings.
Call us at 336-824-7012 or complete the form on this page and a representative will contact you.
Click here to learn more about the services we offer local businesses to get your business into the top seven
Google Places listing.