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" is not associated, affiliated, endorsed, or sponsored by any way, nor does Google sponsor or approve any product or services nor have they been reviewed tested or certified by Google. " Have you claimed and optimized your Google Places listing? Your Google Place listing should be one of the cornerstones of your online presence. The reason that it has become so important to your business is that Google Places is the way local customers, your customers, find what they are looking for online. Google now uses your internet connection to determine where you are located and display local search results based on this information. Their research has found that when people search for local products and services, location is extremely important to them. Therefore, Google returns a listing of businesses (Google Places) which match with the “keyword” used to find the business and the location of the person conducting the search. For example, type in the keyword “pizza” into the search bar and you will get a listing of pizza places in the area you reside as illustrated by the picture shown to the right. Google shows the top 7 Google Places listing at the top of the search results. This has resulted in the top organic listings being pushed below the fold and out of site. If you want to be found, and get the majority of the clicks, it is critical that you be in the top 7 Google Places listings. There are a number of criteria that Google uses to determine if your business will show up in the top listings. Here are the most important considerations: Keyword Matching – it is important the your listing match as closely as possible to the keywords used by consumers to find your business. If someone types in “lawyer”, it’s important that you associate your listing with the word “lawyer” instead of “attorney.” Location – location is king in your Google Places listing. You want to make sure that your business service area matches that of the person conducting the search. (There is a right way and a wrong way to set up your Google Places listing’s service area.) Trust – trust is huge when getting your listings into the top seven. The more Google deems your business to be trustworthy, the more they will reward you with higher rankings. It’s important that you focus on building trust with Google and nurturing it over time. Reviews – this is one way you can build trust with Google. A word of caution: don’t try to scam Google with fake reviews, they will penalize you for them if they find out. Citations – the more citations you have from respected websites, the higher you will rank with Google. We will be happy to provide you with a FREE EVALUATION of your Google Places listings. Call us at 336-824-7012 or complete the form on this page and a representative will contact you. Click here to learn more about the services we offer local businesses to get your business into the top seven Google Places listing.